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	<title>ustwo™</title>
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	<link>http://www.ustwo.co.uk</link>
	<description>ustwo™ is a digital design studio that delivers interaction and user interface design, app development and digital entertainment as preferred partner to the world’s leading brands.</description>
	<lastBuildDate>Wed, 23 May 2012 17:35:04 +0000</lastBuildDate>
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		<title>Introducing the Nordic Collection for Granimator™</title>
		<link>http://www.ustwo.co.uk/2012/03/introducing-the-nordic-collection-for-granimator/</link>
		<comments>http://www.ustwo.co.uk/2012/03/introducing-the-nordic-collection-for-granimator/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 10:41:05 +0000</pubDate>
		<dc:creator>steve.ustwo</dc:creator>
				<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1917</guid>
		<description><![CDATA[We've handpicked some of the most exciting and freshest design talent coming out of the Nordic region and showcased it to the rest of the world via our wallpaper creator app, Granimator™. ]]></description>
			<content:encoded><![CDATA[<p>Seven of the freshest design and illustration talents from the Nordic region have contributed a pack to the latest <a href="http://www.granimator.com/">Granimator™</a> collection.</p>
<p>
<p>We&#8217;ve handpicked some of the most exciting design talent coming out of the region and showcased it to the rest of the world via our wallpaper creator app, <a href="http://www.granimator.com/">Granimator™</a>. From Stina Persson&#8217;s ethereal jungle scenes to Diftype&#8217;s stark graphic formations, each artist&#8217;s pack follows a very different style and mood. All the artists, however, draw from a traditional, hand crafted style and root the collection in the very essence of Nordic design where the traditional meets the modern.</p>
<p>
<p>The Nordic Collection artists are: Clara Terne, Karin Rönmark, Martin Nicolausson, Stina Persson, Tyra von Zweigbergk, Niklas Lundberg aka Difftype and Kristina Gordon aka YapYap.</p>
<p>
<p>Download Granimator™ for free <a href="http://link.ustwo.co.uk/granimator_download">HERE</a></p>
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		<title>Penguin acquires publishing rights to Whale Trail</title>
		<link>http://www.ustwo.co.uk/2012/03/penguin-acquires-publishing-rights-to-whale-trail/</link>
		<comments>http://www.ustwo.co.uk/2012/03/penguin-acquires-publishing-rights-to-whale-trail/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 11:39:50 +0000</pubDate>
		<dc:creator>steve.ustwo</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1799</guid>
		<description><![CDATA[We’re proud to officially announce that Penguin has acquired the publishing rights to Whale Trail. This collaboration marks the first publishing deal behind a brand that has debuted as an app.]]></description>
			<content:encoded><![CDATA[<p>We’re proud to officially announce that <a href="http://www.penguin.co.uk/">Penguin</a> has acquired the publishing rights to <a href="http://www.youtube.com/watch?v=LUQqYkrKrK0">Whale Trail</a>. This collaboration marks the first publishing deal behind a brand that has debuted as an app.</p>
<p>
<p>The partnership will enable us to work on narratives whilst evolving the Whale Trail brand, with a digital picture book planned for release in October 2012. This will be followed by further publishing opportunities both in digital and physical formats throughout 2013.</p>
<p>
<p>Whale Trail was all about creating something that brings joy to users throughout the world. Penguin genuinely and passionately share our enthusiasm for developing the brand further, and the coming together of the traditional publishing powerhouse and our first game IP, is a match made in heaven. The ingredients are now ready to be mixed together to make something truly mind-blowing and this is just the beginning.</p>
<p>
<p>Eric Huang, Publishing Director, Media &amp; Entertainment Group, said, ‘I discovered Whale Trail from Gruff Rhys&#8217; music video.  When I downloaded the app, I was hooked. There&#8217;s something so fresh and cool about the art direction.’</p>
]]></content:encoded>
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		<title>ustwo&#8217;s co-founders talk shop in the Economist</title>
		<link>http://www.ustwo.co.uk/2012/01/ustwos-co-founders-talk-shop-in-the-economist/</link>
		<comments>http://www.ustwo.co.uk/2012/01/ustwos-co-founders-talk-shop-in-the-economist/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 16:47:27 +0000</pubDate>
		<dc:creator>steve.ustwo</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1381</guid>
		<description><![CDATA[ustwo™ was featured recently in a short film and article for The Economist Group's Future of Work series, sponsored by Microsoft. They talked about technology and the importance of having an inspiring workplace.]]></description>
			<content:encoded><![CDATA[<p>In late 2004, with a small family loan, we bought two laptops and founded ustwo™ in the confines of our kitchen. We wanted to use technology in a creative and innovative way – and in such a fast-moving industry, we knew we had a chance at making a difference. Our mission was to build a studio where like-minded, creative individuals could work under one roof, share unique ideas and then bring them to life.</p>
<p>
<p>We’ve always felt that the workplace should feel like home: when you walk through the office doors, it should feel as though you’ve just stepped into your front room. At ustwo™, we’ve consciously created a space that blurs the boundaries between work and home life. Our aim is for our staff to feel more excited about the Sunday evening before work than a Friday night in the pub – it would mean that they’re doing something they love, not something they’re always trying to escape. After all, home is where the heart is and we’ve personally built the studio from the heart up.</p>
<p>
<p>Over the years, thanks to our success, we’ve been able to invest more in our staff. For example, we make sure we buy laptops over desktops so no one’s ever stuck to their desks – something that wasn’t possible in the early days. We’ve also moved into a bigger studio with numerous break out areas, meeting rooms and an open plan kitchen with a barista grade coffee machine at the centre of it all. When you spend at least nine hours a day in a studio, it’s essential that everyone’s needs are met.</p>
<p>
<p>In creating our studio space, we also wanted to challenge the standard boss-employee relationship: in our opinion, having a physical divide between bosses and staff will only lead to an emotional divide. We’ve never ever considered ourselves as bosses – we certainly don’t want anyone to treat us like that. In our view, all of us at the studio share one goal, so we prefer to sit among the team as other pieces of the puzzle.</p>
<p>
<p>Sign up and read the full article and watch the video <a title="ustwo economist" href="http://response.economistconferences.co.uk/LP=67">HERE</a></p>
]]></content:encoded>
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		<title>Whale Trail launches on Android Market</title>
		<link>http://www.ustwo.co.uk/2012/01/whale-trail-launches-on-android-market/</link>
		<comments>http://www.ustwo.co.uk/2012/01/whale-trail-launches-on-android-market/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 08:44:05 +0000</pubDate>
		<dc:creator>steve.ustwo</dc:creator>
				<category><![CDATA[Android]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1342</guid>
		<description><![CDATA[Whale Trail is a psychedelic, surreal and charming flying game! Take to the skies, loop the loop, collect power ups, smash enemies, discover new lands and make friends along the way.]]></description>
			<content:encoded><![CDATA[<p>Whale Trail is a psychedelic, surreal and charming flying game! Take to the skies, loop the loop, collect power ups, smash enemies, discover new lands and make friends along the way.</p>
<p>Willow the Whale has leapt high into the rainbow sky to escape the clutches of the evil Baron Von Barry. Press and hold the screen to make Willow soar high above the clouds and let go for him to swoop down low to avoid the angry Thunder Bros.</p>
<p>With two game modes and Scoreloop worldwide leaderboards, Whale Trail is one of the most intense and addictive games, which will keep you coming back for more. Choose from the surreal endless Classic Mode or unlock stars in 32 bite-size Challenge Levels.</p>
<p>mills™ aka CHIEF WONKA says, &#8216; This time we’ve chosen a market where it’s thought by devs that premium and apps do not blend and where free is expected…the Android Market. It&#8217;s the ultimate challenge and one we’re pumped for.&#8217;</p>
<p>Download Whale Trail <a href="https://market.android.com/details?id=com.jakyl.whaletrail&amp;feature=search_result">HERE</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>ustwo™ and Sony partner to launch DOT™ for Google TV</title>
		<link>http://www.ustwo.co.uk/2012/01/ustwo%e2%84%a2-and-sony-partner-to-launch-dot%e2%84%a2-for-google-tv/</link>
		<comments>http://www.ustwo.co.uk/2012/01/ustwo%e2%84%a2-and-sony-partner-to-launch-dot%e2%84%a2-for-google-tv/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 11:03:26 +0000</pubDate>
		<dc:creator>steve.ustwo</dc:creator>
				<category><![CDATA[Android]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1307</guid>
		<description><![CDATA[ustwo™ and Sony have just announced a partnership to launch a new and improved version of ustwo’s game, DOT™. The app will be available for download on Google TV.]]></description>
			<content:encoded><![CDATA[<p>ustwo™ and Sony have just announced a partnership to launch a new and improved version of ustwo’s popular game, DOT™. The app will be available exclusively on the Android Market for download on Sony Google TVs.</p>
<p>ustwo™ has designed and developed the game, originally available on iPhone and Android devices, to allow users to play using either a TV remote or any Android mobile phone.</p>
<p>Gameplay is simple, with the player navigating the DOT™ around the screen to collect life giving Blue Balls, while avoiding deathly Pink Pyramids. DOT™ for TV offers multiplayer functionality allowing up to four players to battle it out in their living room, in the ultimate game of survival.</p>
<p>sinx, co-founder of ustwo™ says, ‘This partnership with Sony has been really exciting &#8211; it’s the first time we’ve created a game specifically for a TV interface and it’s been amazing to see DOT™ come to life on the big screen.’</p>
<p>The ustwo™ studio has worked with Sony globally for over a decade across a broad range of home entertainment and mobile products.</p>
<p>Check out Dot™ TV <a title="Dot TV™" href="https://market.android.com/details?id=com.ustwo.gtv.dot">HERE</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>ustwo™ Studio Announces Whale Trail for iOS &#8211; UPDATE!</title>
		<link>http://www.ustwo.co.uk/2011/12/ustwo-studio-announces-whale-trail-for-ios/</link>
		<comments>http://www.ustwo.co.uk/2011/12/ustwo-studio-announces-whale-trail-for-ios/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 14:00:39 +0000</pubDate>
		<dc:creator>steve.ustwo</dc:creator>
				<category><![CDATA[iPhone]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1228</guid>
		<description><![CDATA[The premise of Whale Trail is simple. Help Willow the Whale fly high through a magical rainbow world, dodge the angry Thunder Bros and escape the evil Baron Von Barry.]]></description>
			<content:encoded><![CDATA[<p>Since the October launch of Whale Trail we&#8217;ve seen 110,000 downloads with 4000 five star ratings and a spot as iTunes ‘Game Of The Week’ &#8211; We thought we&#8217;d cracked it, premium gaming was our saviour… Yet we steadily began to drop from the global charts. We contemplated ending it all.</p>
<p>BUT, taking strength from the fans&#8217; support and love for Willow, we decided to make the best even better and PIVOT 180°™.</p>
<p>ustwo™ are proud to announce the new, improved and updated Whale Trail where Willow’s adventures are now even more awesome! Featuring 32 challenge levels to test your flying skills, Hyper-Boost power ups, 9 brand new achievements and much more. Can you ride Willow through the storm?</p>
<p>Visit Willow’s <a href="http://www.facebook.com.whaletrail"><a href="http://www.facebook.com/whaletrail">Facebook</a></a> and <a href="http://www.twitter.com/whaletrail"><a href="https://twitter.com/#!/whaletrail">Twitter</a></a> pages and say hi.</p>
<p>Take a look at the new levels <a href="http://www.youtube.com/watch?v=Ka2z_vRCpJY">HERE</a></p>
<p>Download Whale Trail <a href="http://itunes.apple.com/gb/app/whale-trail/id450163154?mt=8">HERE</a></p>
]]></content:encoded>
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		<item>
		<title>onedotzero celebrates its 15th anniversary in style</title>
		<link>http://www.ustwo.co.uk/2011/11/granimator%e2%84%a2-at-the-onedotzero-festival/</link>
		<comments>http://www.ustwo.co.uk/2011/11/granimator%e2%84%a2-at-the-onedotzero-festival/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 12:00:00 +0000</pubDate>
		<dc:creator>rowan.ustwo</dc:creator>
				<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1274</guid>
		<description><![CDATA[onedotzero has curated a Granimator™ collection for ustwo™, showcasing some of the best moving image talent they've worked with over the years. 
]]></description>
			<content:encoded><![CDATA[<p>As part of their 15th anniversary celebrations, <a href="http://www.onedotzero.com/">onedotzero</a> has curated a <a href="http://www.granimator.com/">Granimator™</a> collection for ustwo™, showcasing some of the best moving image talent they&#8217;ve worked with over the years.</p>
<p>Their collection will be launched at this year&#8217;s &#8216;adventures in motion festival&#8217; &#8211; one of the most highly regarded and innovative events in the audio-visual calendar.</p>
<p>onedotzero is a leading commissioner and promoter of moving image, digital and interactive arts in the UK.</p>
<p>Book tickets for the &#8216;onedotzero_adventures in motion festival&#8217; at London&#8217;s BFI, 23-27 November 2011, <a href="http://www.bfi.org.uk/onedotzero/" target="_blank">HERE</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Tech, New Stories &#8211; the Pioneers of Digital Publishing</title>
		<link>http://www.ustwo.co.uk/2011/09/new-tech-new-stories-the-pioneers-of-digital-publishing/</link>
		<comments>http://www.ustwo.co.uk/2011/09/new-tech-new-stories-the-pioneers-of-digital-publishing/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 10:06:30 +0000</pubDate>
		<dc:creator>steve.ustwo</dc:creator>
				<category><![CDATA[Studio]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1173</guid>
		<description><![CDATA[To celebrate the launch of our enhanced reading iPad app PAPERCUT, we made a special documentary, which premiered at Foyles Bookstore earlier this week.]]></description>
			<content:encoded><![CDATA[<p>To celebrate the launch of our enhanced reading iPad app PAPERCUT, we made a special documentary, which premiered at <a href="http://www.foyles.co.uk/">Foyles Bookstore</a> earlier this week.</p>
<p>&#8216;New Tech, New Stories &#8211; the Pioneers of Digital Publishing&#8217;, provides a unique insight into the future of the book, throwing light on ways new technology has shifted narrative from page to screen.</p>
<p>From social reading initiatives to immersive experiences, ustwo™ interviewed <a href="http://www.faber.co.uk/">Faber &amp; Faber</a>, <a href="http://www.randomhouse.co.uk/">Random House</a>, <a href="http://www.hachette.co.uk/">Hachette</a>, writer <a href="http://shorttermmemoryloss.com/">James Bridle</a>, journalist and author <a href="http://www.naomialderman.com/">Naomi Alderman</a>, and many more.</p>
<p>Download PAPERCUT <a href="http://itunes.apple.com/gb/app/papercut-enhanced-reading/id459776726?mt=8">HERE</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>ustwo’s Whale Trail coming soon to iPhone and iPad</title>
		<link>http://www.ustwo.co.uk/2011/09/ustwo%e2%80%99s-whale-trail-coming-soon-to-iphone-and-ipad/</link>
		<comments>http://www.ustwo.co.uk/2011/09/ustwo%e2%80%99s-whale-trail-coming-soon-to-iphone-and-ipad/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 11:35:27 +0000</pubDate>
		<dc:creator>steve.ustwo</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1203</guid>
		<description><![CDATA[Our latest release, Whale Trail is officially out on October 20th and to celebrate we've made a special teaser trailer. The game features an exclusive soundtrack by Gruff Rhys.]]></description>
			<content:encoded><![CDATA[<p>Our latest release, Whale Trail, is officially out on October 20<sup>th </sup>and to celebrate we&#8217;ve made a special teaser trailer.</p>
<p>This beautiful, endless and colourful runner is a simple one touch gaming experience, designed to make the App Store a better place. The game features an exclusive soundtrack by <a title="Gruff Rhys" href="http://www.gruffrhys.com/">Gruff Rhys</a> of Super Furry Animals fame.</p>
<p>The aim of Whale Trail is to keep Willow the Whale flying high in the sky, collecting floating Blubbles to feed his rainbow coloured trail, dodging the angry Thunder Bros and avoiding the evil Barry Von Barry.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Publishing comes of age with PAPERCUT</title>
		<link>http://www.ustwo.co.uk/2011/09/publishing-comes-of-age-with-papercut/</link>
		<comments>http://www.ustwo.co.uk/2011/09/publishing-comes-of-age-with-papercut/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 16:01:04 +0000</pubDate>
		<dc:creator>rowan.ustwo</dc:creator>
				<category><![CDATA[iPad]]></category>

		<guid isPermaLink="false">http://www.ustwo.co.uk/?p=1132</guid>
		<description><![CDATA[Announcing the release of PAPERCUT, an enhanced reading experience for iPad, that transforms simple prose into an interactive, multi-sensory reading experience.]]></description>
			<content:encoded><![CDATA[<p>ustwo™ proudly announces PAPERCUT, an enhanced reading experience for iPad.</p>
<p>PAPERCUT transforms simple prose into an interactive, multi-sensory reading experience. Written content is presented in short passages and relevant video, animation, image sequences and sound are triggered in relation to the narrative.</p>
<p>To celebrate the launch ustwo™, in collaboration with <a href="http://www.shortfirepress.com/">Shortfire Press</a>, has invited three leading British authors to showcase the platform − novelist and non-fiction writer <a href="http://www.richardbeard.info/">Richard Beard</a>, award winning <a href="http://en.wikipedia.org/wiki/Nadifa_Mohamed">Nadifa Mohamed </a>and poet and illustrator <a href="http://www.lauradockrill.co.uk/">Laura Dockrill</a>.</p>
<p>Download the app <a href="http://itunes.apple.com/gb/app/papercut-enhanced-reading/id459776726?mt=8">HERE</a></p>
]]></content:encoded>
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